In Episode 2 of Be Valiant, Todd Merkow sits down with his oldest daughter Madison — a three-sport high school athlete, collegiate beach volleyball player at MiraCosta College, student athletic trainer for the ASU football program, and now an entrepreneur with her own fitness and wellness company, Lyt Active. What unfolds is a conversation about a young athlete who spent years being shuffled between positions, misread by coaches, and playing through injuries she probably should have sat out — until she found the one version of her sport that finally made sense.

In one of the most personal and emotionally raw episodes of Be Valiant, host Todd Merkow sits down with his youngest daughter Sydney — a three-time Arizona high school state soccer champion, ASU psychology graduate, and now a full-time Pilates instructor — to unpack the full arc of her youth sports journey. What begins as a story of joy, early success, and competitive fire quickly reveals the hidden costs that so many young athletes carry silently for years.

In Episode 5 of Be Valiant, Todd Merkow sits down with Steve Borelli — sports special editions editor at USA Today, weekly youth sports columnist, Georgetown English graduate, and the man his readers know simply as Coach Steve. Steve has spent decades coaching his two sons in baseball, basketball, and flag football, and since March 2023 has been writing a weekly column for USA Today that has become one of the most widely read and shared voices in the youth sports parenting space. Todd found him through a LinkedIn post and knew immediately: this is someone parents need to hear.

In Episode 6 of Be Valiant, Todd Merkow sits down with Dr. Bob Dranoff — former commissioner of the East Coast Conference in Division II, former athletic director at multiple levels of college athletics including Division I, Division II, Division III, and junior college, and current professor at St. John's University and St. Joseph's College. Bob reached out to Todd on LinkedIn the day Valiant Sports Society launched, and Todd knew from their very first conversation that this was a voice parents needed to hear. Few people alive have seen college athletics from as many angles — and fewer still have also sat in the stands as a sports parent, watching their own daughters navigate the same system they spent a career running.

In Episode 8 of Be Valiant, Todd Merkow sits down with Linda Flanagan — freelance journalist, researcher, former cross country and track coach of 19 years, and the author of Take Back the Game: How Money and Mania Are Ruining Kids' Sports and Why It Matters. Linda holds a bachelor's degree from Lehigh University, a master's from Oxford University, and a graduate degree from the Fletcher School of Law and Diplomacy at Tufts. She was a founding board member of the New York City Chapter of the Positive Coaching Alliance, served on the Aspen Institute's Reimagining School Sports advisory group, and spent years as an analyst with the National Security Program at Harvard. Todd describes her book as the Bible of youth sports parenting — the resource he wishes he had found when his own daughters were in the middle of it.

In Episode 9 of Be Valiant, Todd Merkow welcomes Charli Turner Thorne — Hall of Fame head coach of the Arizona State University women's basketball program for 25 years, former head coach at Northern Arizona University, Stanford graduate, two-time USA Basketball assistant coach, and gold medalist at the World University Games. She is nationally recognized for her emphasis on leadership, mental performance, and holistic athlete development, and she currently teaches an optimal performance class at ASU while serving on the Phoenix Mercury coaching staff. She and her husband Will raised three children, and the conversation moves fluidly between her decades of coaching experience and what it was actually like to be a sports parent on the other side of the sideline.

In Episode 10 of Be Valiant, Todd Merkow welcomes Kirsten Jones — Hall of Fame former Division I collegiate volleyball player at the College of William and Mary, 15-year Nike executive who held leadership roles in brand management, retail, and global marketing while working directly with elite athletes and teams around the world, author of Raising Empowered Athletes: A Youth Sports Parenting Guide for Raising Happy, Brave and Resilient Kids, host of the Raising Athletes with Kirsten Jones podcast, national speaker, workshop leader, and certified peak performance and leadership coach. She and her husband Evan — who played Division III basketball at Johns Hopkins and Division II at UC Davis before playing professionally in Europe — raised three children: CJ, Parker, and Kylie. Two of the three went on to play collegiately. The conversation is one of the most wide-ranging and practically useful in the series.

In one of the most emotionally significant episodes of Be Valiant, Todd Merkow sits down with Mark Hilinski — co-founder, with his wife Kim, of Hilinski's Hope, a foundation dedicated to mental health education, awareness, and suicide prevention for student athletes. Mark and Kim lost their son Tyler in January 2018. Tyler Hilinski was a 21-year-old quarterback at Washington State University, beloved by teammates, coaches, and everyone who knew him. He died by suicide. Months later, the family learned that Tyler had been diagnosed with CTE — chronic traumatic encephalopathy — at Stage 1. He was 21 years old.

Todd Merkow sits down with Jody Jackson — longtime Fox Sports Arizona broadcaster, current Diamondbacks reporter, and sports mom of two — for a conversation that moves easily between the press box and the bleachers, between the professional world of sports media and the deeply personal world of raising a pitcher and a quarterback in the competitive youth sports landscape of the Phoenix metro.

Todd Merkow sits down with Jeff Proctor — longtime friend, Valiant Sports Society board member, director, producer, game show creator, and now documentary filmmaker — for a wide-ranging conversation about what it means to be a sports parent when you've lived the athlete's life yourself.

Todd Merkow sits down with Lisa Proctor — career attorney, former competitive tennis player, 30-time marathon runner, and the mom at the center of the Proctor family story — for the second episode in a three-part series titled "When the Dream Unexpectedly Changes." Where Jeff's episode was the dad's perspective, this is the mom's: more emotionally present, more willing to sit in the hard parts, and more honest about what she'd do differently.

The Proctor Family Series concludes with the voice that matters most: the athlete himself. Will Proctor — multi-sport kid from Manhattan Beach, top-100 national prospect, true freshman starter at the University of Georgia, Cape Cod League champion, Saturday starter for the Bulldogs, and now filmmaker — sits down with Todd Merkow to close the arc that Jeff and Lisa opened. This is the athlete's perspective on everything his parents described, and it's more honest, more self-aware, and more useful for parents than almost anything else in the series.

Todd Merkow sits down with Linda Santo — sports media veteran, former colleague from the early days of regional sports television in Arizona, and the daughter of Ron Santo, the Chicago Cubs Hall of Famer — for a conversation that moves between the bleachers and the broadcast booth, between a childhood shaped by one of baseball's most beloved figures and a sports parenting journey that humbled her in ways she never expected.

Todd Merkow sits down with Crystalrae States — founder and owner of Boilermaker Softball Club in Pennsylvania, former Division II catcher and head coach, master's-level exercise and sport science professional, and mother of three young kids — for a wide-ranging conversation about what it actually looks like to build a female-first youth sports organization from scratch, why development and winning are not the same thing, and what happens when you stop being afraid of the tough conversations.

Todd Merkow sits down with Skye Eddy — former Division I goalkeeper at UMass and George Mason (Final Four), briefly professional in Italy, All-American, US Soccer coach educator, founder of SoccerParenting.com and The Sideline Project, and mother of two — for a conversation that Todd calls the one he wishes he'd had when his daughters were still playing. Skye is a Title IX baby who grew up as the game was exploding, went on to coach at the national team programming level, and then discovered, when her daughter Callie started playing in a paid club environment, that being a former professional player and an active high-level coach did not make her a good sports parent. That gap — between knowing the game and knowing how to show up for your child — is what SoccerParenting.com was built to close.

Todd Merkow sits down with Joel Votaw — Arizona Soccer Association State Referee Administrator, veteran soccer referee with experience at every level of the game, sports parent of three, and a man who has spent the last 14 years watching youth sports from the one vantage point most parents never consider: the middle of the field. Joel grew up in Southern California as a multi-sport kid — swimming, water polo, soccer, skateboarding, the full SoCal menu — before life got busy, he got married young, and sports faded out. He came back to refereeing when his oldest son was 12, partly to make some extra money, mostly to find a way to spend more time around the game his family had fallen into. He never left.

Todd Merkow sits down with Dr. Eric Dean — Medical Director for Sports Medicine at HonorHealth, former Division I football player at the University of Arizona, team physician for the San Francisco Giants and multiple professional sports organizations, Medical Director for Scottsdale Unified School District Athletics since 2009, and father of two daughters who have both completed their youth sports journey. Dr. Dean has been practicing sports medicine in the Valley for nearly 25 years, and what he has watched happen to young athletes' bodies over that time is, in his own words, insane.

Todd Merkow sits down with Christian Lavers — founder and president of the ECNL (Elite Clubs National League), former Director of Coaching and Methodology at FC Wisconsin, University of Wisconsin finance and soccer alumnus, holder of both an MBA and a law degree, and father of four young children ages four through eight. The ECNL has grown from 40 clubs and roughly 2,000 players at its founding in 2009 to more than 120,000 players across both genders today, making it one of the most significant structural forces in American youth soccer. Christian is also the host of the ECNL podcast Breaking the Line, which Todd recommends without hesitation to any sports parent — soccer or otherwise.

Todd Merkow sits down with Andrew Beinbrink — former collegiate baseball player at Arizona State University (College World Series finalist), six-year professional baseball player who reached Triple-A with both the Tampa Bay Rays and Texas Rangers, and CEO and founder of SportsForce (sportsforce.io), a recruiting advisory platform that has guided families through the college athletic recruiting process for over fifteen years. Andrew grew up in San Diego as a multi-sport athlete — soccer, baseball, football, basketball, tennis, golf, body surfing — and brings both the lived experience of a player who navigated the process and the data of an entrepreneur who has spent a decade and a half studying what actually works.

Todd Merkow sits down with Liz Masakayan — Santa Monica High School alumna, two-time NCAA national champion at UCLA (1984, 1985), Broderick Award winner for collegiate player of the year in 1985, UCLA Female Athlete of the Year in 1988, five-year Team USA member, Olympian at Seoul 1988, World Championship bronze medalist in Beijing, and one of the most decorated careers in the history of American volleyball. On the pro beach side: 47 tour career wins, 61 finals appearances, a 13-year pro career, WPVA World Champion in 1991, FIVB World Champion in 1994 (with Most Outstanding Player honors), and a 1999 World Championship bronze. As a coach she led teams to Olympic bronze in Athens 2004 and a fifth-place finish in Beijing 2008. She was inducted into the UCLA Hall of Fame in 1996. Todd also notes she should be in the Santa Monica High School Hall of Fame — if one existed.

Todd Merkow sits down with Jonathan Carone — founder and host of Healthy Sports Parents, former youth and competitive athlete, youth sports coach, and sports parent. Jonathan describes himself as the epitome of a marginal athlete: good enough to make all-stars in rec league, never quite good enough to stick on a school team, and completely fine with that. He played rec basketball through eighth grade, a season of travel baseball, and spent his high school years not as a player but as a student coach — learning the game from the dugout, from the JV coaches, from the varsity staff, and eventually from a year as a college intern with the same high school program. He is now the PA announcer for his hometown high school baseball team, a role he first held as a senior in high school and returned to after moving back to town five years ago. His day job is marketing and web design. Healthy Sports Parents is the thing that combines all of it.

Todd Merkow sits down with Barry Buetel — longtime sports broadcaster and executive, founding broadcast host for Fox Sports Arizona's Emmy-winning Diamondbacks poolside show, former on-air host for professional teams across the NFL, MLB, NHL, and NBA, son of a legendary Minnesota sports broadcaster, and most importantly, husband to Shannon and father of three daughters: Brittany, Lauren, and Kate. All three played soccer. Barry is one of Todd's oldest friends — they met in 1996 when they were both single guys helping launch Fox Sports Arizona, attended each other's weddings, and spent years on the same sidelines watching their daughters play together. This episode is the one where two guys who should have known better sit down and admit they didn't.

Linda Flanagan returns to Be Valiant — the first guest to come back twice — for a wide-ranging conversation with Todd Merkow about what is still working in youth sports, what is broken, and why parents need to understand the business hierarchy they are navigating before they can protect what matters most. Linda is a former athlete, youth and high school coach, sports parent, journalist, and author of Take Back the Game: How Money and Mania Are Ruining Kids Sports and Why It Matters. This episode picks up where Episode 8 left off and goes further.

This is the episode Todd Merkow says is the reason he started Valiant Sports Society. In Episode 31, he sits back down with his youngest daughter Sydney — not to revisit the playing days, but to go somewhere far more difficult: what happened after the game ended for good. Sydney came back for a second conversation because the first one, Episode 3, only told part of the story. This time, she tells all of it.