Cori Close has been the head coach of UCLA women's basketball since 2011. She has led the Bruins to multiple NCAA Tournament appearances and built one of the most respected programs in the country. She has also watched something troubling happen year after year: talented young players arrive at the college level completely burned out.
In a conversation with USA TODAY's Steve Borelli — one of the most widely read voices in the youth sports parenting space — Close spoke candidly about what she sees in the players who come through her program, what she wishes their parents had understood earlier, and what she believes youth sports is supposed to be for in the first place.
Her perspective is worth sitting with. Not because she's a famous coach, but because she's watching the end result of decisions that sports families make when their kids are eight, ten, and twelve years old.
Close describes a pattern she sees repeatedly: young athletes whose entire youth sports experience has been organized around one goal — get a scholarship, get to college. By the time they arrive, the joy is gone. The habits that should be strongest are the weakest. They've been running on external pressure for so long that they don't know how to play for themselves anymore.
"Everything has been leading towards, 'get a scholarship, get to college', and then they get to us, and when they should have the most joy and the most freedom and the most good habits, they're completely burned out."
For parents: the scholarship is a possible outcome, not a training plan. When it becomes the organizing principle of a child's entire athletic experience, it tends to undermine the very qualities — love of the game, resilience, coachability — that make athletes worth recruiting in the first place.
Close is direct about what she believes youth sports is for: building people. The wins, the rankings, the exposure tournaments — those are the scaffolding. The real output is the character that forms through competition, adversity, teamwork, and the experience of being part of something larger than yourself.
Parents who keep that purpose front and center tend to make better decisions — about which programs to choose, how to respond after a tough loss, and what to say (or not say) on the drive home.
Close's coaching philosophy centers on the idea that players perform best when they feel genuinely connected — to their teammates, to their coaches, and to something they believe in. That sense of belonging isn't a soft add-on to athletic development. It is athletic development.
Ask any adult what they remember most about their youth sports experience. It's rarely the trophies. It's the teammates. The coaches who believed in them. The moments when they felt like they were part of something real.
Close's own youth sports experience — and the influence of her father — shaped who she became as a coach. The adults who surrounded her as a young athlete left marks that lasted decades. That's true for every young athlete. The question isn't just whether your child is on a good team. It's whether the adults around them are creating an experience worth remembering.
Years from now, your child won't remember their win-loss record. They'll remember how sports made them feel — and whether the adults in their life made it worth showing up. That's the question Cori Close is asking. It's worth asking ourselves too.
By Steve Borelli — USA TODAY
Originally published July 2024 · Valiant Sports Society editorial adaptation
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